In the wake of the COVID-19 pandemic, the government has offered local authorities funding through the Welcome Back Fund to help encourage communities back to their local towns and high streets, in turn supporting local businesses and communities.

As recipients of this funding, we are inviting residents and visitors to the four market towns in the area – Huntingdon, Ramsey, St Ives and St Neots – to participate in a survey to have their say on how their use of the high street has changed as a result of the pandemic and what can be done to attract them back more frequently and for longer. The survey results will be used to drive change and shape the future of our local high streets.

Executive Leader of the Council, Cllr Ryan Fuller, said: "While we are looking to welcome back residents to our towns it is important that we look deeper into the relationship between visitors and our town centres. This research will allow us to capture the thoughts of local people and ensure that we are utilising this government funding in the best way to bring visitors to our towns and the wider district."

Put together in partnership with local research agency, England Marketing, the survey was launched on Monday 27 September 2021.

The survey will examine local appetite for different attractions, events, safety measures, and changes that we will be looking to implement as part of our work to welcome people back to the high street. This is an opportunity for you to shape the future of your local town centre, so make sure to have your say and spread the word.

To take part and for the chance to win £200 worth of Click It Local vouchers, please complete the online survey by Sunday 31 October 2021